We wanted more for our dogs.

More than mystery kibble. More than so-called “health food” packed in beige bags and false promises. We wanted real ingredients. Real benefits. And a brand with some damn personality.

So... we built it.

Gutsy Pup was born out of frustration (and more than a few questionable poops), fueled by love, and powered by a belief:

Dogs deserve better—better guts, better products, and way better vibes.

The Dogs Behind the Brand
(and Their Humans)

We’re a small, family-run crew based in both Utah and Texas, united by one mission: Turn everyday dogs into four-legged legends.

Our founding pups, Kubo (a 4-pound teacup poodle with big boss energy) and Dante (a giant standard poodle built like a linebacker), run the show. They’re our original product testers, mood board critics, and Chief Barketing Officers. We just do what they say.

Everything we make at Gutsy Pup is dog-approved. Tested, loved, and tail-wagged by our own pups first.

For Dogs Who Live Like Legends

We’re building a world where every dog lives like the legend they are.

Whether they’re chasing squirrels, dodging imaginary laser beams, or ruling the backyard like a boss—Gutsy Pup powers the guts behind the glory.

This isn’t just wellness. It’s a daily dose of bold energy—wrapped in neon-soaked attitude and built for full-throttle living.

Because your dog isn’t average.

And their routine shouldn’t feel average either.