We wanted more for our dogs.

More health. More happiness. More living life at full throttle. That’s what every dog deserves, but most products fall short. We grew tired of mystery kibble and treats dressed up as “health food” with nothing but empty promises. We wanted real ingredients, real benefits, and a brand with some damn personality.

So we built it, and unleashed Gutsy Pup.

Based in Utah and Texas, we’re a small, family-run crew with our founding pups at the center of everything we do. Kubo, a 4-pound teacup poodle with big boss energy, and Dante, a linebacker in a standard poodle suit, run the show. They’re our original product testers, mood board critics, and Chief Barketing Officers. We just follow orders. Everything we make is dog-approved: tail-wagged, tested, and loved before it ever reaches your pup, built to fuel guts, bodies, and unstoppable energy.

We’re here to power the guts behind the glory. Whether they’re dodging imaginary laser beams or ruling the backyard, Gutsy Pup is wellness wrapped in neon-soaked attitude. Your dog isn’t average—they deserve more than a routine. They deserve to be strong, unstoppable, and fueled for a life lived at full throttle.